The fire hasn’t just cost lives and leveled housing

The fire hasn’t just cost lives and leveled housing—it’s also taken out thousands of shops and restaurants, and damaged the business prospects of those still standing. In the Palisades 90272 zip code alone, there were more than 1,000 businesses before the fire. Across Southern California, business owners, and particularly those dependent on local customers, now face the tough decision about whether to rebuild and reopen, gambling that demand will recover quickly enough to make it worth the risk.

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